Discounted rates available for memorials hosted Monday-Thursday.
About Us
Our Story
With over 15 years of experience in event management, Shannon, founder of Eternal Events, has had the privilege of planning and executing events at many of the Valley’s most respected hotels and venues. From large-scale productions to intimate gatherings, her work has always been rooted in thoughtful detail, seamless coordination, and creating meaningful experiences.
But the heart behind Eternal Events was shaped by something far more personal.
In 2020, Shannon experienced the sudden loss of her only sister, Kimberly. In the midst of heartbreak and grief, she found herself responsible for planning her sister’s final arrangements. What should have been a time to simply mourn and be surrounded by family quickly became overwhelming—even with her extensive background in event management. The logistics, decisions, and pressure to “get everything right” felt heavy during an already painful time.
Through that experience, a deeper purpose was born...
Eternal Events was created to support families in those same moments—so they don’t have to carry that weight alone. We believe that during times of loss, your role should not be to manage timelines, vendors, and details. Your role is to be present, to remember, and to honor the life of someone you deeply love.
Today, Shannon brings both professional expertise and personal understanding to every Celebration of Life—guiding each family with compassion, intention, and care.
Everything we do is in honor of her sister, Kimberly Sorg, and every family we have the privilege to serve.